What's the story behind PHA?

PHA Model Management was founded in Manchester in 1969 and is one of the longest established model and actors agencies in Europe. Originally the Pamela Holt Agency back in the day and representing only models, it has grown and evolved to become the ‘one stop shop’ it is today.

PHA now represent models, actors (RARE Talent and ICON Actors), supporting artists, creatives (makeup artists, fashion stylists, food stylists and room stylists).

At the helm of the agency is Lorna Lang, a former model with the Pamela Holt Agency since the 1960s. Her decades of experience in the industry are invaluable and provide an insiders perspective for models today.

Of utmost importance is that our models feel valued, welcome, and supported, and we maintain our reputation as one of the friendliest agencies in the business.

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